Course curriculum

  1. 1
    • WELCOME TO DIRECT RESPONSE UNIVERSITY

    • What is Direct Response Marketing?

    • The Difference Between Brand Marketing and Direct Response Marketing

    • Some Helpful Terms

    • Chef's Kiss = Direct Response and Brand Working Together

    • Direct Response VS Brand Marketing Infographic

  2. 2
    • What is the Most Powerful Human Desire?

    • Rule #1: Always Relate Back to Innate Human Desires

    • Why Most Companies Fail

    • Examples of Direct Response in the Real World

    • Writing Assignment - Headline Writing

    • 8 Basic Human Desires

  3. 3
    • What is Value-Based Pricing?

    • How to Negotiate for Value-Based Pricing

    • How to Start Charging By Value

  4. 4
    • How to Reach Out On Linkedin

    • How to Find Clients Through Linkedin

    • Network, Network, Network

    • Rewrite Your Linkedin

  5. 5
    • Welcome To My Library

    • Here is Your Handy Dandy Library of Power Words and Phrases

    • I SPY...Power Words In The Wild

    • HOMEWORK

  6. 6
    • The Scientific Formula of Direct Response

    • What Does a Direct Response Landing Page Look Like? LONG

    • Direct Response Best Practices Checklist

    • Examples of celebrity endorsements

    • Copywriting Quotes To Write Down

  7. 7
    • Benefits Sell, Features Tell

    • Repetition is Key to Building Trust

    • Features Tell, Benefits Sell

    • Homework - Infomercials

    • Don't Reinvent The Wheel

    • The But, But Method

    • The But, But Method

    • Benefits Belong In The Headlines

  8. 8
    • Proof is in the Pudding

  9. 9
    • If Not Now, Then When?

    • How Scarcity Can Inspire Urgency

    • Examples of Urgency in Copywriting

  10. 10
    • The Power of Simple Copy

    • Forget all Those Big, Dumb Words and Sentences You Learned in School

    • The Secret of "You"

  11. 11
    • Your Portfolio

    • Copywriting portfolio examples

  12. 12
    • LLC vs Sole Prop vs S Corp

  13. 13
    • Lauren's 10 Commandments of Direct Response